One of India’s largest, most trusted jewelry brands, Kalyan Jewellers, commemorates the auspicious occasion of Onam with a unique campaign ad-film featuring its brand ambassadors Manju Warrier and Wamiqa Gabbi. The two come together for the first time across their social media properties in the digital film released by Kalyan Jewellers.
The film exhibits the emotion of ‘togetherness’, and celebrated sisterhood and the eternal bond shared by sisters through a storyline that showcases the festivities of Onam, while also highlighting the brand’s exquisite range of jewelry in the temple jewelry collection – Muhurat and Nimah Bridal collections.
Onam is celebrated in the state of Kerala with huge fanfare. It marks the beginning of a new year. The digital ad-film by Kalyan Jewellers marks this auspicious occasion by encapsulating the various rituals and customs followed during the festival, showing that these traditional practices are something that the millennials continue to keep and honor.
The one-minute digital ad-film showcases jewelry’s symbolic role in Onam celebrations, taking inspiration from the cultural nuances and the regional ethos of Kerala. This is the first time that Wamiqa Gabbi and Manju Warrier have shared screen space, portraying the eternal bond shared by the two sisters, showing an uncanny resemblance to one another. They’re seen wearing Kasavu sarees with golden borders. Manju Warrier, who plays the role of the elder sister, is seen gifting her younger sister – Wamiqa Gabbi – a magnificent yellow-gold choker piece with sparkling bunches of pearls from Kalyan Jewellers. The two sisters then step into the vatilpatti and are seen decorating pookalam. This is how the film ends.
As a part of festive offers, Kalyan Jewellers has offered festive discounts of up to Rs. 10,000 on every purchase of diamond jewelry over Rs. 1 lakh. It has offered another discount – Rs. 300 off per gram on making charges, starting from 3% onwards. The brand will also be offering Rs. 50 more per gram above the market price on the exchange of old gold. The offers can be availed from Kalyan Jewellers’ showrooms across India. These offers are valid till 30th September 2022.
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