The sixth edition tradition of its #TrusIsEverything ad campaign with a digital film starring all of Kalyan’s brand ambassadors rolled out by Kalyan Jewellers. This is their latest ad campaign and focusing more on trust. They are saying that Trust is the one emotion that binds every emotion. The major feature of this ad campaign is the combination of all brand ambassadors of Kalyan Jewellers. It is a 90-second multilingual film which is expressing the idea of trust and its emotional relationship with relations. Kalyan is a very famous Indian Jewellery showroom. The journey of Kalyan is started over a single showroom and now it is expanded its branches across all major cities in the country. It has a presence in West Asia with over 8000 employees worldwide.
The way of presentation of this latest ad is entirely different from the previous ones. This particular campaign is emphasizing trust as the core value that the brand focuses on while also highlights it’s on its business practices including consumer-centric initiatives and programs. It is mainly aimed at the marketing of jewelry. The campaign is presented in a way that showcases the symbolic role of jewelry and its important role in wedding celebrations. Kalyan Jewellers are covering the celebrations across the country while highlighting the nuances and traditions of each culture.
This campaign is tracking the journey of brides, it starts from the day of engagement to jewelry shopping with family, to the wedding at the mandap, followed by the reception, and finally the Graha Pravesh in her new home. Each seen is portrayed from the eyes of the different bride. Global and regional ambassadors are joining coming and they are representing and celebrating their different identities, culture, traditions, languages and they are woven together by the emotion of trust. The popular actor Amitabh Bachan launched this ad. Digital launch on social media and will be turned up on television and company’s digital properties. This ad can generate interest in the mind of customers and there is no doubt in the popularity of this particular campaign. This Kalyan Jewellers is trying to focus on emotions and relationships and their importance in people’s lives.
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