National, 28th March: Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, welcomes Gudi Padwa with a poignant digital campaign featuring brand ambassador Pooja Sawant. The campaign beautifully encapsulates the essence of new beginnings, prosperity, and the enduring bonds that transcend time and distance.
Gudi Padwa marks one of the most significant gold-buying ‘muhurats’ for Maharashtrians, symbolising prosperity and tradition. The campaign tells the heartfelt story of a mother and daughter – where Pooja expresses her apprehension about stepping into a new phase of life without her mother’s presence. In response, her mother reassures her with a thoughtfully curated Gudi Padwa gift box, featuring festive essentials and a Kalyan Jewellers mangalsutra bracelet — a symbol of love, connection and enduring support. This cherished piece serves as a reminder that love knows no boundaries, living on through meaningful rituals and treasured heirlooms.
Rooted in tradition yet designed for modern sensibilities, the campaign reflects Kalyan Jewellers’ global ethos – preserving tradition while evolving with contemporary narratives. With an expanding presence worldwide, Kalyan Jewellers ensures that every bride, no matter where she begins her journey, has access to its timeless craftsmanship and trusted jewellery services.
Further reinforcing its commitment to purity and trust, Kalyan Jewellers offers its signature 4-Level Assurance Certificate – ensuring global patrons enjoy benefits such as purity certification, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies. This seamless customer experience makes Kalyan Jewellers the preferred choice for brides and families across the world.
As the Gudi stands tall, it evokes memories of home, cherished traditions, and the richness of heritage. This Gudi Padwa, immerse yourself in the golden glow of the festival with Kalyan Jewellers – bringing the warmth and essence of home, no matter where life takes you!
