Kamal Haasan’s action-thriller Vikram has been a powerful success and was much appreciated during the promotion of Vikram NFTs at Cannes festival 2022. Revealed at the distinguished event, Vikram World could be a joint effort between Lotus Meta Entertainment and Raaj Kamal Films International to launch the much-awaited film, Vikram.
Suriya has a cameo appearance in the film, which also stars Kamal Haasan, Vijay Sethupathi, and Fahadh Faasil. Filmmaker Lokesh Kanagaraj roped within the talented music composer Anirudh and therefore the project is produced by R Mahendran and Kamal Haasan. Vikram has taken off its metaverse experience on VistaVerse, which promises the Vikram NFT buyers an immersive and gamified virtual Vikram World.
The Vikram NFTs provide a gateway into VistaVerse and also the sale of NFTs has received an amazing response from fans. Additionally, the NFTs also allow holders to interact with the cast, audition for a movie, hold virtual land, and get social media shoutouts and win real edition collectibles. VistaVerse promises this to be an entry into a bigger launch of experiences and NFTs for other major stars together with famous artists and creators.
Vikram World teases a virtual set in an exceedingly junkyard environment that hosts an area for users to look at, play and socialize in an escape-room-like atmosphere, complete with scattered clues. VistaVerse will further expand this with input from the fans who can tackle roles with VistaVerse, making it a touch of an exclusive club – the access is initially available only to NFT holders.
The movie has led its way in becoming an idea for the creation of ‘Vikram World’ to deliver users with a series of metaverse experiences from the film. These experiences include becoming a personality within the world, using the photo booth, the display of NFTs and virtually being part of the interactable branding.
“It’s been quite a thrilling experience to be associated with VistaVerse,” renowned actor Kamal Haasan says about Vikram World. With Vikram World, we aim to form an area where fans are going to be given an opportunity to experience the immersive virtual sets of the movie in a very way they need never seen before. This experience will waken life a full new world of Vikram and provides users an element to attach with the film during a most original manner.”
Commenting on Vikram World, Abhayanand Singh, Group CEO of Vistas Media Capital, said, “Giving a virtual life to anything made us realize the very fact that digital worlds are brighter as compared to the physical world. Vikram is now available on Vistaverse, our own metaverse platform. Through Vikram World, we aspire to supply multiple benefits to users while giving them the most effective video game experience.”
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