Kamal Hassan puts so much effort to promote his new movie called Vikram. He ties up with bisleri and Spotify for his upcoming new movie “Vikram”. In this movie, the stars are Hassan, Malayalam actor Fahadh Faasil and Tamil actor Vijay Sethupathi. This movie has already earned Rs 200 crore by selling the OTT and satellite rights for its release said, a News18 report.
This movie is released in major five languages that are Kannada and Hindi, Tamil, Telugu, and Malayalam. Hassan puts strong effort to make sure that this movie will reach as many people across all these languages. Hassan has tied up with one of the best mineral water brands that are bisleri and designed limited edition packaging to promote this movie. Movies are a huge part of Indian culture, and bisleri is always interested to tie up with all avenues that make their customer interesting in the brand and creating a love for the brand in consumers’ minds.
Bisleri’s spokesperson says they are thrilled to collaborate with this movie which is the highly anticipated movie in Tamil Nadu and Kerala with bisleri’s limited edition packaging. The bisleri’s advertising and communication agency is on board to create a limited-edition label for Vikram movie in partnership with 82.5 and the label was designed in-house. These limited edition bisleri bottles are exclusively available in all key markets of Kerala and Tamil Nadu for about 30 days.
For the promotion of this movie, Spotify has also tie-up with it. This is not the first partnership of its kind said, Rahul Balyan, Head of music, Spotify India. He said, last year also Spotify partnered with many Kollywood and Bollywood movies as well as artists from across languages.
Balyan says one of the biggest campaigns of Spotify which was Spotify executed for Tamil music listeners, was with Ilaiyaraaja, which led to increased awareness about how localized Spotify is for India. For Spotify, India Tamil is also one of the biggest growing languages on this app. Spotify has collaborated with Kamal Hassan for the movie Vikram through playlists such as Hot Hits Tamil, which features the biggest hits in the Tamil language. He says in the different parts of the country people also, listen to Tamil music and shows the ability of Spotify to take music.
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