Karnataka Bank launches the Current and Savings Account Campaign (CASA) for the current financial year (2020-21). The nationwide savings and current account mobilization campaign started on Tuesday, 17 November 2020 and will continue till 4 March 2021. The bank aims at mobilizing 4,10,000 current and savings accounts during the campaign and addition of Rs. 650 crore of businesses with the active involvement of more than 8,000 workforces from all the 859 branches across India. Karnataka Bank is the pioneer of the new era of digital banking. Various attractive and superior lines of digitally powered savings and current account products are awaiting the customers, during this campaign.
The bank has adopted various technological advancements like Robotic Processes Automations and Biometrics in their Digi branch at Bangalore which enables prospective customers to open an account online and generate a debit card within 20 minutes by themselves without the physical intervention of the banker.
In addition to all these facilities, TAB banking for onboarding of SB-NTB customers will also be availed for achieving a seamless account opening and customer delight. Multiple add-on facilities and services are offered along with savings and the current account scheme. Various user-friendly digital channels such as internet banking mobile banking (KBL Mobile Plus) KBL BHIM UPI App, etc are introduced to suit the needs of the varied segment.
The self-service channels are intended to empower the customer to carry out banking activities by providing ways to do banking at their comfort and convenience. The ‘KBL Suraksha’ group insurance scheme provides Personal Accident Insurance to cover up to Rs. 10,00,000 . This facility is only available for savings bank account customers with a nominal annual premium of Rs.125 plus GST.
The two main objectives of the campaign include enabling the basic banking services available to the unbanked sections of the society and to familiarise bank’s digital products to the customer in a personalized manner
Mahabaleshwara M.S, MD, CEO of Karnataka Bank said that with an optimistic confidence that, with their personalized and feature-packed product line giving preference to all classes of societies, the bank will provide a rewarding experience to the customers by focussing on the cost-effectiveness they are planning to jump to a new height of 30% growth.
