Kass expands reach: Premium luxury advanced skincare now available on Nykaa

• This partnership marks a significant milestone for Kasscare as it enters Nykaa’s esteemed platform

• Initially focusing on online availability, Kass’s launch on Nykaa will feature their entire face care range, including their latest addition, the Charcoal collection

Kass, India’s pioneering skincare company that has been redefining the beauty industry with its innovative approach to skin health, proudly makes its debut on India’s premier beauty destination, Nykaa. Kass’s entire face care range, will be available to Nykaa’s discerning online customers.

This strategic partnership marks a significant milestone for Kass, positioning the brand at the intersection of traditional Ayurvedic wisdom and modern skincare innovation. Nykaa’s platform, renowned for offering a blend of Indian and international brands, provides the perfect opportunity for Kass to bridge the gap, allowing people to stay true to their Ayurvedic roots while experiencing international quality.

The alliance is set to amplify Kass’s reach and reinforce the ‘Make in India’ initiative, offering customers an opportunity to support local brands without sacrificing quality. As one of the rare Indian brands delivering international-grade products with an Ayurvedic foundation, Kass would resonate strongly with Nykaa’s diverse customer base.

Sharing her insights on the collaboration, Deepti Gujar Kulkarni, Founder and CEO of Kass, said, “Joining forces with Nykaa is a significant milestone for Kass. We are bridging the gap between ancient Ayurvedic knowledge and contemporary skincare needs. This partnership allows us to reach customers who value their Indian heritage and global quality without compromise. At Kass, we have always believed in the power of Ayurveda, but we also understand the modern consumer’s demand for scientifically proven results. Through Nykaa’s platform, we can now showcase how our products seamlessly blend these two worlds, offering a holistic experience that honours our roots while embracing innovation. Our association complements the dynamic beauty landscape in India, where tradition and modernity coexist beautifully.”

Looking ahead, Kass plans to expand its footprint, aiming to establish kiosks in leading retail chains such as Westside, Lifestyle, and Pantaloons, in addition to exploring avenues like Tata Cliq and selective premium malls. This strategic expansion aims to provide more avenues for consumers to experience Kass’s unique skincare solutions firsthand.

Kass embodies the essence of holistic wellness, offering skincare solutions rooted in the principle of balance. Every range of the company’s 22 products is specially designed for a specific skin problem. toration & adopting a holistic approach that delves deeper into the root causes of skin issues. Kass solutions have bioactive substances that go deep under the skin surface level beyond surface-level treatment.