~Featuring a range of stunning shimmer & foil finish textures with complimentary matte shades
Mumbai, December 2023: This wedding season, say “I do” to glam! Kay Beauty, the distinguished brand co-founded by Katrina Kaif and Nykaa, launched the new Kay Beauty Multi-Texture Eyeshadow Palettes — three enchanting palettes, perfectly timed for the wedding festivities. True to the brand’s proposition of #MakeupThatKares, the palettes are infused with Squalene and Vitamin E, providing unparalleled nourishment along with a spectacular color payoff. So, whether you’re the bride or the bridesmaid, let your eyes steal the show!
This meticulously curated collection by Kay Beauty captures the intricate tapestry of weddings, celebrating the opulence of ceremonies. With velvety matte textures, intense marble foils, and textured glitters featuring rich metallics that are so powerfully pigmented. These palettes empower you to let your eyes do the talking, transforming every blink into a statement. The shadows are extremely blendable, allowing for seamless application for endless looks, and the no-fall-out pigments make your eyeshadow application hassle-free. The shades are hand-picked so you can embrace versatility, allowing for looks that stand out from the clutter. These palettes are seasonal, on trend and are ready to take their place in bridal vanities as well as party kits.
Katrina Kaif, Co-Founder, Kay Beauty says, “As an artist, I truly believe eyes are a gateway to several expressions and the new launch will only amplify that. Keeping that in mind, we have introduced new exquisite eyeshadows where each palette tells a unique story with the perfect mix of textures. Right in time for the wedding season, these palettes are meticulously crafted to reflect our commitment to self-expression that shines through every pigment, inviting everyone to embrace the magic of their unique beauty”
Vishal Gupta, Executive Vice President, Nykaa Brands, says, “Kay Beauty’s latest launch is a culmination of our dedication to beauty, elegance, and the celebration of special moments. Each eyeshadow palette is a manifestation of our commitment to offering exceptional quality thereby inspiring creativity. We look forward to being a part of your cherished moments, enhancing the radiance and splendour of weddings with the introduction of these meticulously designed eyeshadow palettes.”
Discover the New Eyeshadow Palettes:
The Day Nude Palette – Shade: Sunkissed
Sunkissed features a harmonious blend of earthy tones and shimmering golds, inspired by the warmth of traditional Indian jewellery. This palette is designed to enhance the natural beauty of the eyes, offering a perfect balance between sophistication and allure.
The Pink Palette that transitions from Day to Night – Shade: Twilight
Twilight pays homage to the vibrant and lively atmosphere of Indian weddings with a selection of bold and playful hues. From vivid pinks to electric hues, this palette encourages makeup lovers to embrace the spirit of festivity and infuse a touch of modern flair into their traditional looks.
The Night Glam Palette – Shade: Celestial
Celestial is a symphony of jewel-toned shades reminiscent of precious gemstones takes centre stage. With colours inspired by the regal allure of Indian palaces and royal fabrics, this palette invites beauty enthusiasts to create captivating and majestic eye looks fit for any grand celebration.
Priced at INR 1799, the palettes are vegan, paraben free and cruelty free. They will be available on the Nykaa website/ app and across Nykaa Luxe, on trend stores and select beauty retail stores across the country.
