Today data analytics has become one of the important things for an organization irrespective of the size or the industry. Data analytics application has been found in customer service and new recruitment for security purposes and optimizing the functions of the organization. Evolving of AI, the IoT data analytics industry is undergoing the transformation and there it has become an important part of the business to remain in the emerging trends that are being happened in this world.
Customer service being data-centric
Customer behavior is taken as one of the biggest factors for a business nowadays, because information related to customer behavior, trends, and perception can be obtained easily from data, WGD analytics is the company that offers many analytics solutions to the business organization. It first analyses the data collected from clients such as social media and helps to drive meaningful insight about customer behavior for business strategy.
Conversational analytics on the rise
Nowadays most of the analytical queries can be done through voice and natural language processing incorporated in various analytics tools for convenience. Conversational analytics, which is enabled by NLP, is increasing day by day in many organizations and acquiring lots of benefit from it, it is continuing as the trend in the analytics industry in the on-going years. Senseforth.ai is a Bengaluru-based company that offers AI-powered conversational tolls to many companies across various fields such as banking, healthcare, retail, insurance, education, etc, and also offers personalized interactions with the customers.
Data security and privacy
As technology is increasing day by day the risk and potential threats are also increasing with it. Cases such as data being breached and sensitive data being attached are generally heard in an industry. Hence business nowadays ensures data security from the external threats that are being a major concern.
There several companies in India that offer various analytical solutions for the security of data, review collection, customer behavior, etc. some are Amlgolabs, Bewgle, and WGD analytics. Data proliferating is a rapid pace, leveraging data to make a more useful business decision is one of the need of the hours for any business of an organization.
