KFC has introduced menus that support the braille system which will be available from January 4th (World Braille Day) across all restaurants in the country.
The Kentucky Fried Chicken company has decided to take its inclusive program to the next step by enabling the braille system on the menus. Almost everyone has the privilege to go to a fast-food restaurant and order food according to their desire.
But for visually impaired customers, the food ordering process is not as smooth as anyone thinks. Not having the ability to see what the food looks like or what is even written on the menu, the visually challenged customers will have a difficult life at places like these.
KFC India has taken a positive measure to give provisions to such people. The company introduced braille enabled menus across the nation in all the chains. It is the first QSR brand to bring in this provision.
The company launched this initiative on January 4th otherwise known as World Braille Day. The menus rolled out to major states like Delhi, Mumbai, Bangalore and Kolkata. The brand launched the provision in association with the National Association for the Blind.
Samir Menon, who is the Managing Director of KFC India, stated that going to any restaurant can be challenging for disabled individuals. The brand wanted to create a smooth and comfortable experience for such customers and thus came up with this effective solution.
This is another method of KFC being inclusive to people of all kinds. Last year, the company introduced the Kshamata initiative. This initiative was meant to bring women into the company’s workforce 2x more than it was previously.
As a part of the program, the brand also celebrated International Day of Sign Languages in September. Many restaurants during this day went silent, as most of the franchises were operated by speech and hearing-impaired teams.
The customers were also asked to communicate in sign language as a support for the cause. It was an initiative to help spread awareness and acceptance of sign language as a mode of communication.
The company also launched their first-ever woman-powered-only restaurant in Darjeeling in 2013 which was followed by Hyderabad and Mumbai after seeing the success of empowerment.
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