While fans wait for “KGF: Chapter 2” to be released, Hombale Films, the film’s producer, is building KGF: Chapter 2 avatars in the Metaverse known as “KGFVerse.” Fans will be able to explore the universe of KGF, or the “KGFverse,” as it has been dubbed, using unique avatars. Rocky Bhai’s Duniya can now be explored and experienced in the Metaverse by Yash fans. Avatars will be available for purchase on April 7.
This follows the trailer for “KGF 2″‘s spectacular success, which enthralled fans and the industry alike. With close to 150 million views, the KGF: Chapter 2 trailer has also broken the record for most views in a single day in India, with 109+ million views.
The KGFverse is a digital avatar-based environment for fans of the KGF film franchise. The goal is to allow the community to create a series of games and virtual environments that will allow KGF to expand into the metaverse. As a first step, fans who own the token of the El-Dorado book on which KGF is based receive access to the KGFverse chapter. It allows owners to join a membership club, which grants them access to avatars, props, and cinematic land parcels in the form of NFTs.
It’s a chance for Rocky Bhai to give back to the community. Developers will be able to create and enhance the KGFVerse by using the NFTs in the future. KGFverse members will receive first access to NFTs, surprise airdrops, and the opportunity to attend live events linked to the film.
“Metaverse is the new frontier of the Internet and a creative method to communicate with consumers and movie enthusiasts,” stated Vijay Kiragandur, Founder of Hombale Films, speaking at the KGFverse launch. We’re exploring this space to allow our fans to connect with pieces of both chapters of KGF in the metaverse because it’s the future of virtual hangouts and a new method of consuming content.”
Hombale Films has set a new benchmark in film promotion with KGF 2 by including larger-than-life activities, much to the delight of fans. According to the developers, KGF 2’s marketing campaign is the first of its kind in the industry. Innovative efforts by Hombale Films, such as the fandom campaign and ‘KGFVerse,’ demonstrate the company’s next level of promotion.
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