India’s home-grown second largest retail footwear brand, Khadim India, has launched its new campaign leading up to the festival of Durga Puja. Featuring popular YouTubers Indrani Biswas (Wonder Munna), and Kiran Dutta (The Bong Guy), the campaign is targeted toward younger audiences, in line with the brand’s vision to be the first-choice footwear brand of the entire family.
The campaign is set in the backdrop of the ‘Pujo shopping season’, and shows the delight, joy, and surprise that the protagonists experience when they visit the Khadim store. The campaign highlights the brand’s offering of a refreshed in-store experience, affordable pricing, and a fashionable range of products that lead to an “It’s Wow, It’s Khadim” experience.
Through this campaign, a festive range of footwear has been launched by Khadim under its primary brand name Khadim and its sub-brands British Walkers, Turks, Sharon, Lazard, Cleo, PRO, Softtouch, and Bonito & Adriana.
Given the popularity of digital platforms among younger audiences, the campaign will be promoted extensively on online platforms with a strong presence – the Alphabet-owned Google and the Meta-owned Facebook platforms. The brand campaign is also live on all the social media handles of Khadim India.
Commenting on being a part of the campaign, Kiran Dutta (The Bong Guy) said, “I am very happy to be a part of this Durga Puja campaign by Khadim. The range of products on offer by the brand is classy, and a perfect fit for all the days of Puja. Khadim has something in store for every member of the family at a pocket-friendly price range. It truly is the one-stop-shop to purchase footwear for the upcoming festive occasions.”
Expressing similar views, Indrani Biswas (Wonder Munna) added, “I am super excited to be a part of Khadim’s Durga Puja campaign to usher in the festivity. They have launched a stylish and chic range of products this festive season that are perfect complements for traditional and western outfits. There is a plethora of designs at reasonable prices from which shoppers can buy. Khadim is the best destination for footwear shopaholics to prepare themselves for the upcoming festive occasions.”
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