Total production crosses 2 Lakh units in 2022
CHENNAI: Kia India, one of the fastest-growing carmakers in the country, clocked 22,322 units of sales in August 2022, reporting year-on-year growth of 33.27% over the corresponding month last year. Continuing its healthy performance, the company retained its position on the 5 bestselling carmakers list. The Seltos led Kia India’s healthy performance in the month with 8,652 units, followed by the Sonet, Carens and Carnival with 7,838, 5,558 and 274 units, respectively. Indicating improved market sentiment, the company sold 1,66,167 units in the domestic market in the first 8 months of CY22, 29% higher than the same period last year, much more than industry growth of approximately 17%. Notably, the company has sold over 1,20,000 Seltos, and Sonet combined in the first 8 months of the year, wherein Seltos has contributed with 65,513 units and Sonet with 55,740 units. The Carens has also kept its healthy momentum, with a contribution of 42,489 units at an average of over 6,000 units each month since its launch. Combining exports with its domestic sales, the company has crossed the 2.20 Lakh cumulative sales mark this year. Remarkably, Kia India has recorded its highest ever monthly export figure, dispatching over 8,100 units in global markets in August 2022.
Commenting on the performance, Hardeep Singh Brar, Vice President and Head of Sales & Marketing, Kia India said, “We have been observing upward sales momentum since the beginning of this year, and it is a good sign for the Indian automotive market. Comparing the quarters, our monthly average so far for Q3 of 2022 stands at 7.8% over Q2 and 10.9% over Q1 of this year, indicating gradual improvement in supply chain constraints and healthy consumer sentiment. With the demand and supply curve staying positive, we are optimistic that an excellent festive season in terms of sales is ahead of us.”
He further added, ” Intending to provide a more enhanced, premium, and exclusive product experience to our customers, we have also launched the Sonet X Line earlier this morning. In order to inject fresh enthusiasm in our customers, we have recently launched a refreshed version of Seltos with six airbags as standard fitment, making it the only SUV in the segment offering the safety feature.”
August 2022 marked the 3rd anniversary of Kia in India. In this short span of time, the company has surpassed numerous milestones and set several benchmarks for the industry. The company has sold over 5.3 Lakh vehicles in domestic markets, attaining over 6% market share in 3 years of its India journey. Last month, the company also celebrated the 3- lakh sales milestone of its maiden product Seltos and became the fastest SUV in its segment to attain the milestone within just three years of its launch. Cumulatively, the company has dispatched over 6.5 lakh units since the start of its sales operations in India.
