Kiddopia, a multi-award-winning preschool learning software and a division of the late Rakesh Jhunjhunwala’s Nazara Technologies, has revealed its plans to grow abroad. Spanish and Japanese versions of the app will be released in various countries. Recent launches of the homegrown, gamified edtech app in German and Simplified Chinese have seen enormous success in the target markets.
Anshu and Anupam Dhanuka, a husband-and-wife team, founded Kiddopia to aid children aged 2 to 7 in the development of their creativity, social skills, language abilities, and other skills. The app says that all of its information was written by specialists in education. Kiddopia was first introduced in the US, where it has maintained a ranking of #2 while expanding into other markets. Over 15 million people have downloaded the app in the last five years, and it currently tops the rankings in several different international locations. Kiddopia’s creator and publisher, Paper Boat Apps, received an investment of $83.5 million in 2019 from Nazara Technologies Ltd., one of the world’s top interactive gaming and digital sports media companies. Nazara has added another $10 million to the company through the secondary acquisition of its equity shares.
Given that Spanish is, along with Mandarin, one of the most widely spoken languages in the world, Kiddopia’s Spanish launch has allowed it to reach the majority of people there. With the release of its Japanese localized version in the coming months, Kiddopia will be able to reach a bigger portion of the world’s population.
Anshu Dhanuka, Kiddopia’s co-founder and chief operating officer, commented on this announcement, saying, “Making excellent experience-based learning more accessible has been Kiddopia’s mission. Our educational professionals selected content that is appealing to everyone to achieve this. The number of app downloads and subscribers has increased, supporting this. We have been attempting to enter new markets because of this success and the possibilities we saw in other non-English speaking regions. We now offer versions in Spanish and Japanese to enrich the online learning opportunities for more young brains in their local or native languages. In the upcoming months, Kiddopia will be translated into more languages.”
At the time of writing, Kiddopia has an incredible 15 million downloads, 2.5 million monthly active users, and a steady 4.4 rating on the Apple App Store.
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