Kids’s furniture brand Smartsters to expand its India footprint with the launch of 10+ stores in partnership with Hamleys and Crosswords

Thrilling news for parents seeking playful and stylish havens for their little ones! Renowned kids’ furniture brand Smartsters is on a mission to spread even more joy and comfort, expanding its presence with exciting new store openings across India. Their partnership with Crossword and Hamleys extends far beyond, with plans to open up to 10+ Smartsters Shop-in-Shop locations in PAN India across major cities like Delhi, Mumbai, Chennai, Goa, Pune, Ahmedabad, and Noida. This exciting collaboration not only enhances accessibility but also introduces Smartsters to a wider audience of parents and children, fostering a love for quality and style in kids’ furniture. In Ahmedabad, a dedicated standalone store awaits at Palladium, promising a magical space filled with Smartsters’ signature charm. 

After the launch of the inaugural Shop-in-Shop concept at Crossword’s flagship retail store at Kemps Corner, followed by expanding its Shop-in-Shop presence partnership with Hamleys to bring its unique designs to DLF Mall, Noida, Delhi NCR, and the recent successful launch of its standalone store at KOPA mall in Pune, Smartsters continues to spread joy and comfort to young ones across India! 

Ashni Biyani, the visionary force behind Smartsters, expressed her enthusiasm, stating, “Our journey is guided by the belief that every child deserves a space that sparks creativity and comfort. The recent expansions reflect our commitment to making Smartsters an integral part of homes across India. We look forward to creating magical spaces for children everywhere.”

Building upon its existing 3 stores (1 standalone & 2 Shop-in-Shop), Smartsters is committed to making its delightful creations accessible to families nationwide.

With this strategic move, Smartsters remains unwavering in its dedication to quality, innovation, and child-centric design. The brand strengthens its position as the go-to destination for parents seeking the perfect blend of functionality and style in kids’ furniture. This expansion not only underscores Smartsters’ dedication to nationwide accessibility but also positions them as a frontrunner in the evolving children’s furniture market.

Stay tuned for more exciting updates as Smartsters continues to spread joy and comfort to young ones across India!