Jan 8, 2013: KidZania a company in the area of Edutainment and having 11 centers worldwide has tied up with YES bank to impart financial literacy to kids in the age group of 4 to 14 years. The children would be taught about the basics of managing funds with role 
plays. The knowledge would be imparted with the combination of education and entertainment. The role plays would be conducted in
KidZania centres which resemble a city. In the role play, when a kid enters a KidZania center, they would be given a local currency called ‘KidZos’. They would get this is in the form of a traveller’s cheque from a bank and they need to convert that cheque into a local currency. Kids can also withdraw, KidZos from YES Bank ATM. Through this role play, kids learn to earn KidZos and as well as spend and save the same.
KidZania would be launching their first center which is spread across a 75,000 theme park at R City Mall, Mumbai in second quarter of 2013. KidZania would also be launched in New Delhi and Bengaluru and is in the process of starting 12 more by 2014.
