At Kisnaya 2022, KISNA Real Diamond and Gold Jewellery, from the House of HK, commemorated its 18th birthday. Ghanshyam Dholakia, Chairman and Managing Director of KISNA, and Parag Shah, Director of KISNA, among other well-known stakeholders and retailers, attended the event.
KISNA has been catering to the ever-evolving sensibilities of the modern Indian woman with its real diamond jewelry for both every day wear and celebrating special events. It is known for its varied repertoire of more than 10000 styles.
On KISNA Day, the company launched its new identity, setting a new milestone in its mission to make real diamond jewelry affordable for all Indian women. The flourish signifies the new codes of feminine grace and strength, while the simple new logo symbolizes the trust that the brand commands. The brand’s concept is being updated as part of the identity transition, which also includes a new logo, to better reflect the goals and aspirations of the modern Indian lady.
The company is currently considering the development of additional franchise stores in light of the enormous demand for deeper collaboration from KISNA’s current retailers. The brand revealed that while it currently has a distribution-driven model, it hopes to further strengthen relationships with new and existing retailers shortly through rapid franchise expansion across India. This was done by providing a sneak peek of the proposed KISNA store design in a 3D walkthrough of the franchise model.
RARE from the House of HK, a new brand of natural solitaire jewelry giving unrivaled design options and unsurpassed customization for every occasion, was launched, elevating the mood of the event. It honors the distinctive character of each woman and is skillfully cut and carefully curated. Every solitaire tells a narrative, just like every woman has her own unique personal story.
RARE honors these narratives, and this is evident in both its brand identity and every component of the marketing mix. Through an interactive kiosk that enables customers to easily choose the natural solitaires that best fit their tastes and budget, RARE was exclusively showcased at Kisnaya 2022.
The kiosk is a development from RARE that offers a wide range of alternatives and combinations for every customer’s convenience in an improved jewelry-buying experience.
The brand wants to take a stance on educating and assisting its customers in improving their knowledge of how to evaluate diamonds, factors to take into account when buying jewelry, how to take care of diamond jewelry, as well as providing a view on trends so that customers can make the most informed decision when investing in natural and real diamond jewelry.
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