Nestle is a multinational food and drinks processing corporation that is headquartered in Switzerland. It was formed in 1905 by the merger of the Anglo-Swiss Milk Company and Farine Lactee Henri Nestle. The company is considered one of the largest food companies in the world. It was ranked No. 64 on the Fortunate Global 500. Nestle’s products include coffee, tea, medical food, baby food, pet foods, and many others. Nestle operates in 189 countries with 447 factories and around 339000 employees. Kit Kat is one of the products that is produced globally by Nestle. The product was initially created by Rowntree’s of York which was later acquired by Nestle in 1988. In 2020, Kit Kat won the Lausanne Index Prize for their packaging.
Kit Kat to reconnect with its customers has recently launched a campaign titled, ‘KitKat Love Break’. Through this campaign, the brand invites young people to reconnect with those who make their breaks special and to share some joy and love in their way. The campaign was launched keeping in mind the upcoming occasion- Valentine’s Day. On this special day, Kit Kat wants its customers to go beyond the traditional and regular way to express their love to their friends, online buddies, of their new neighbor, and all those who bring a smile in their breaks. The campaign depicted the theme with the line ‘Life Hai Kit Kat Break Banta Hai’ and extended its thought by encouraging customers to reconnect with those who matter in their lives.
Kit Kat’s love breaks has a wide range of funny and quirky messages from which one can choose to express some love and the interesting part is that combining two packs, becomes a complete message. Over the past few years, Kit Kat’s positioning of ‘Have a break, Have Kit Kat’ has helped many customers across India to have enjoyable breaks with crispy and delicious Kit Kat fingers. This Love Break campaign identifies the need of youth today wanting to reconnect and express love to people who make their breaks special. The variety of messages on the pack allows people to express their love uniquely.
