“Naya Zamana V / S Purana Zamana” campaign for Gamezy conceptualized by video content agency Aagey Se Right, features Brand Ambassador KL Rahul.
While fantasy cricket has been around in the category for a while now, it has not yet evolved and adapted to new ages. The latter is an attempt to express the essence of this latest IPL initiative, “Naya Zamana V / S Zamana,”
Gamezy’s # NayeZamaneKaFantasyCricket campaign allows you to build your team in the Second Game or as soon as the game begins, contrary to # PuraneZamaneKeFantasyApp.
“Gamezy places itself in an otherwise unpleasant industry by keeping his ears on and listening closely to the needs of its end-users,” said Abhay Mehta, creator and creative director, Aagey Se Right. It allows them to keep up to date with what every new year app is supposed to do. The Naya Zamana is a sign of Gamezy ‘s creativity and newness. Purana Zamana depicts the old and dull in stark contrast to this. The comparison is fitting as it usually represents the state of fantasy in terms of cricket freshness brought to the table by Gamezy.
Gamezy has managed to lift several eyebrows in the industry with KL Rahul as its brand ambassador. “KL Rahul is a modern cricket maker who’s easy to adapt and is well known for giving many hats,” said Harish Rawat, SVP Marketing, Gamezy. This virtue, together with its fan success, makes Gamezy the obvious choice for a brand new generation. With this campaign, we are seeing not one but two KL, one rigid in Purana zamana and the other unconcerned and content in Naya zamana. As never before, we get to see him in an avatar.
“Gamezy lets you remain one step ahead from your gaming dream experience with its creative features,” says KL Rahul, Brand Ambassador, Gamezy. He loves to challenge himself whether on the field or off the ground. This time, he have challenged himself in this new field, which he never realised he had.
The new Gamezy advertisement series will be shown live on Star Sports Television for cricket matches. The brand also plans to present these ads on different digital platforms in addition to the live cricket, to expand their reach among the huge fan base.
