Cothas and Levista have established a coffee marketing legacy in India’s southern region.
Coffee brands perform slightly differently in India’s southern states than in the north. The target audience is large and includes people from all walks of life. Coffee is not a seasonal product in the south, but rather a daily part of the consumer’s life. If there is one region in India that knows its coffee, it is the southern region, which not only produces most of the coffee but also consumes the most.
According to ResearchandMarkets.com, the Asia-Pacific Ready to Drink (RTD) Coffee Market will grow at a CAGR of 3.5% between 2022 and 2027.
Cothas and Levista have ruled the Southern coffee market for quite some time. With its first outlet in Bangalore in the late 1940s, Cothas quickly became a go-to name for filter coffee. Cothas coffee became extremely popular by the late 1960s and early 1970s. In India, the company opened 45+ Cothas experience stores. Chikmagalur and Kodagu, two of the country’s most popular coffee bean manufacturing regions, supplied the coffee.
Cothas’ final product is finished at their cutting-edge manufacturing. They have mastered the technique of providing different varieties of coffee powder based on customer tastes and have expanded internationally as their business has grown over the years. They are expanding their product line and have launched decoction, a cold beverage, snacks, and coffee brewing apparatus. They may be found all over the South region in various vending machines and coffee brewers for enterprises, institutions, and hotels, as well as supermarkets and original stores.
Levista, on the other hand, is a part of the greater coffee tradition known as SLN, one of the first coffee companies in the country. Coorg, where there are many coffee farms, is where its roots are firmly rooted. Levista is perhaps the first brand that you would see in the Karnataka hill region of Coorg.
This brand, which was launched in 2017, quickly gained popularity with a variety of goods, including instant and filter coffee. In addition to raising the number of contemporary trade shops nationwide from 1,000 to 5,000, the firm stated that it intends to more than double the number of outlets in Tamil Nadu and Karnataka from 42,000 to one lakh units in 2021.
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