Disney+ Hotstar, one of India’s leading streaming platforms has sold 100% of its advertising inventory for the ongoing season 7 of the most-watched and loved chat show – Koffee with Karan in this country. After seven successful seasons of this show, the ongoing season of Koffee with Karan is sponsored by eight brands and is streaming exclusively on Disney+ Hotstar. The show is co-powered by Ajio Luxe and Bru while Amazon Alexa, BoAt, and Only Natural Diamonds are special partners. Just like the earlier seasons, the show is let fly by its driving partner, Audi, and its lighting partner is Jaquar Bath+ Light. India’s premium makeup platform, MyGlamm is also serving as the presenting sponsor.
In the quest to offer a bigger, better, and more sublime show to its viewers, Season 7 is being hosted by one of the iconic Bollywood personalities, Karan Johar. He will be infusing new segments and deeper conversations with celebrities. Expanding the horizon, while the show will keep its usual unvarnished discussions, it will also feature a monologue by Karan himself on current events and trending conversations, which will be memorable, naughty, and fantastic while introducing his guests.
The eight brands on board for this season show the sentiment of Koffee with Karan driving synergies with their unique offerings and some of these will see interesting integrations. Karan Johar is turning on the Jaquar lights for the show’s signature Rapid Fire Round where a bunch of fast-paced questions is brought out of the hidden truths from the stars. Adding to the heat will also be a challenging buzzer round in the ‘MyGlamm Zone’ of sizzling games. In addition to the fun and games, there are also fun conversations where stars share what floats their BoAt. In addition to these arrangements, Karan Johar’s vocals request will be Amazon Alexa as he questions his guests to spill their beans on Diamonds and fashion.
Through a unique show like Koffee with Karan, Disney+ Hotstar supplies brands with a unique opportunity to reach a highly engaged, urban, affluent, and digitally insightful audience. The platform provides a variety of advertising and branded content solutions to help businesses across sectors to engage with their audiences even more effectively.
Season 7 of Koffee with Karan is now running from 7th July 2022, with all episodes exclusively streaming on Disney+ Hotstar.
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