Koo, the Indian Micro-blogging platform, announced its alliance with CleverTap, a SaaS-based (software as a service) mobile marketing company, to help reach its goal of connecting with millions of users.
The decision comes after seeing a linear success rate since Koo’s leadership joined with CleverTap for their first product, Vokal. This partnership is found to engage app users via in-app and push notifications using CleverTap’s actual, data-driven perceptions that lead to high customer engagement and retention.
CleverTap leverages AI and machine learning to customize the customer experience using real-time behavioural data. These accurate predictive models result in timely, important engagement opportunities based on each user’s exact actions and unique needs.
Today, CleverTap’s technology offers live customer segmentation, sophisticated omnichannel operations and deliverability of twenty-three million push notifications a minute. The company also offers 12 different channels for engagement, the most offered by any other company in the industry.
As per the reports from Google KPMG, the Indian internet user base will rise to 735 million by the end of the year 2021. Indian language internet users are expected to increase at a CAGR of 18 per cent to reach 536 million by the end of 2021, while English users are expected to rise at only 3 per cent reaching 199 million within the same time frame.
In a market dominated by international apps like Facebook and Twitter, Koo comes up as a solid differentiator by promoting vernacular content while broadening to multilingual spectators across the country.
Mobile marketing has been the primary focus for Koo as it is an app first product. CleverTap has been Koo’s partner of choice to establish strong relations with app users since the start of their very first product, Vokal.
CleverTap is the leading Artificial Intelligence-powered customer engagement and retention platform which is on a journey to help brands build long-term and valuable relationships with their users.
CleverTap’s suite of engagement and messaging tools give the ultimate omnichannel brand experience trusted by over 10,000 companies including Sony, Mercedes-Benz, Vodafone,.io, Carousell and Gojek. CleverTap’s distinctive tools include Omnichannel messaging, automated segmentation, campaign optimization, lifecycle optimization and advanced analytics to provide real-time analytics for product teams and developers.
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