Korra the digital marketing agency won the mandate for Mamaearth
Kora deals with media & data analysis, web, and mobile development, brand, content solutions.
The Korra won the mandate in a multi-agency pinch competing against so many global network agencies.
As part of its responsibilities kora will be providing strategic counsel for content creation across mediums. The new collaboration with mama earth also includes the agency working closely with the marketing team and other fellow agencies to create a unified communication program for their brand.
Mamaearth recently released a video promoting their product with a manifesto about their philosophy of “ GOODNESS INSIDE”, which is designed and produced by kora.
On this occasion, Varun alagh, co-founder & CEO of mama earth said “Korra demonstrated innovative thinking and a deep understanding of our brand philosophy. Being a digital-first brand for millennials, we were looking for a bright, young, and talented set of individuals who reflect our philosophy. We are excited about our partnership with Korra and look forward to building the brand with them through meaningful and insightful communication”.
Mamaearth team was looking for a partner who can understand and portrait their objective of the brand a cut above them and contently they found Korra who understood their brand intention.
On this felicitous collaboration, Raman Kumar director of Korra shared his views “Mamaearth is a key milestone in the journey of Korra and a recognition of our capability and talent. We are excited about this partnership and look forward to working with the team at Mamaearth to make it the most preferred personal care brand in India.
Deepak Kumar the Chief creative officer of Korra said that Mamaearth is not just redefining the category but also redefining how to look at products with “goodness inside”.
