Kotak Mahindra Bank has launched a campaign to market the ‘Kotak Mahindra Bank White Credit Card,’ which is aimed at high-net-worth individuals. For the campaign, the Bank has enlisted the help of Sonam Kapoor and Keerthy Suresh.
Ripple Links, a marketing agency, created the campaign’s creative and script. The two-film campaign asks the two protagonists lifestyle questions in order to portray their sophisticated tastes and choices while also establishing ‘White’ as a premium colour.
Sonam Kapoor’s questions and comments brilliantly emphasise the elegance of white as a colour. When asked which winter destination she prefers, she says the Swiss Alps because she enjoys a snowy white winter. White chocolate parfait with fresh strawberries would be her dessert of choice at the end of an outstanding gourmet dinner.
Simple white diamond studs are a piece of jewellery that would define her. When asked what her ultimate style statement was, she said a lovely white outfit that her friend Roksanda had sent her for the interview.
Keerthy Suresh’s responses were similar in emphasising the importance of the colour white. When asked about a new passion, she stated she’s been playing with a lot of cheese production and that she likes gorgeous White balls of mozzarella.
Her red carpet style at Cannes is a traditional white gown that is both sleek and classy. When asked about a classic piece of apparel, she said a pearly white Kanjivaram saree with a delicate gold saree.
As a result, both Sonam Kapoor and Keerthy Suresh emphasise and contextualise the premium quality of white colour in their comments. Both donned stunning and attractive white clothing with a white background for the interview.
The interview was also conducted in a highly sophisticated and relaxing environment. This placed a premium on elegance, grace, and beauty, as well as the colour white.
They both introduce the ‘Kotak Mahindra Bank White Credit Card’ at that point, promoting the Kotak White Credit Card as a premium offering.
Both the brand and ambassadors expect this to be a fruitful collaboration. The campaign is distributed across TV, and social media platforms like Facebook, Instagram and Youtube.
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