Kotak Mahindra Life Insurance Company Limited (Kotak Life) launched a five-city outdoor campaign. The campaign to increase awareness about their recently launched health insurance product – Kotak Health Shield. The campaign rolled out to five major metros namely Kolkata, Ahmedabad, Pune, Chennai and Bangalore.
The Head Institutional Business, Marketing and Alliances, Kotak Mahindra Life Insurance Company Ltd Subhasis Ghosh expressed that after the coronavirus pandemic and the continuous increase in chronic diseases the people’s top priorities are healthcare and health insurance. Kotak Life launched Kotak Health Shield it was the Kotak Life’s first flagship health insurance product and for increasing the awareness of Kotak Health Shield the company rolled out an outdoor campaign. The campaign will strengthen the on-going digital campaign on platforms like YouTube, Hotstar, Facebook and Sony LIV.
He also added that these sites are selected very carefully. The high traffic areas, locations, visibility and availability are the criteria kept in mind while selecting. Kotak Health Shield provides a fixed benefit which covers early or major stage illnesses related to Cancer, Cardiac, Liver and Neuro. The Kotak Health Shield provides a comprehensive health insurance plan and the speciality is all under one single product.
The Kotak Health Shield covers financial protection against Personal Accident – accidental death or disability. The plan enhances the coverage to spouses also. The Emergency Medical Evacuation, Second Medical Opinion, Compassionate Visit, Medical Monitoring and Medical Repatriation are benefited by the Inbuilt Wellness Benefit which was designed to ensure the safety of people. Kotak Life provides world-class life insurance products along with high customer empathy.
Kotak Mahindra Life Insurance Company Limited (Kotak Life) is a private life insurance company and it was a subsidiary of Kotak Mahindra Bank Limited (Kotak). The Kotak Mahindra Life Insurance Company Limited was founded in 2001. Kotak Life with having covered over 30 million lives as on 30th September 2020. Kotak life insurance products provide long-term savings and combined prowess of protection. Kotak Mahindra Life Insurance was one of the fastest-growing insurance companies in India.
