New Delhi, 26th November, 2024 : Kraftshala, India’s largest marketing-jobs providing edtech platform, has launched the Emerging Talent batch of their flagship Marketing Launchpad Program combining Digital Marketing and a robust Spoken English curriculum. This course uses both Hindi and English as the medium of instruction to open up several high-quality jobs for those who are not fluent or conversant in English.
Out of 800 million people in the productive age group in India, only 12 percent can speak English. Some government actions are already in motion to solve it at ground zero – 38 government schools in Delhi, 290+ schools in Karnataka have seen promising results by integrating communication skills as part of the curriculums. Even IITs and NITs are now taking steps to strengthen language skills through bridge courses for students. For a country with a billion young people bursting with aspiration, English is the medium for socio-economic mobility.
Commenting on the launch, Varun Satia, Founder & CEO, Kraftshala, said, “Learning English is not merely a matter of choice, but of necessity. This program is a game-changer because it bridges two critical gaps—language proficiency and technical expertise. They are often addressed in isolation which is not as effective. It’s like wanting to make an omelette and knowing how to light a stove, but not knowing how to break an egg. By combining English and Digital Marketing, we are ensuring students get access to high potential roles and are equipped to deliver on them from Day 1.”
Kraftshala has pioneered job-linked online programs in digital marketing and sales, and is the only edtech platform which publishes placement reports for each of its batches, achieving 94%+ placements in 21 consecutive batches. Kraftshala’s Marketing Launchpad Program is now considered to be the largest source of hiring high potential digital marketing freshers in India. Over the last few years, Kraftshala has partnered with leading recruiters such as Google, Tata, Unilever, Nestlé, Publicis Group, Nykaa, Acko, Hiveminds, Bajaj and others for top talent, affirming the platform’s effectiveness in bridging the gap between education and employment.
The Emerging Talent batch of the Marketing Launchpad is a 19-week program, which not only covers Digital Marketing but also includes 5 hours of weekly instruction to build spoken communication skills by focusing on vocabulary, grammar, fluency and confidence. A key differentiator of this program is the integration of domain-specific training. Students gain exposure to real-world scenarios such as campaign discussions, client presentations, and strategy meetings. This ensures they not only gain confidence in English but also learn to use it effectively in industry-relevant contexts. The pilot batch of the program led to very positive results post completion, with placements crossing 90% and salaries touching 5 Lakhs annually.
Speaking about the curriculum, Varun Satia says, “Having insights from running the training and placement process for years, we know how much fluency the different kinds of recruiters care for, what specific parts will bring the maximum impact, and what kinds of situations do the students encounter in their workplaces. And based on each of those insights, we’ve perfected our learning models and set benchmarks for these English training modules.”
India’s moderate ranking on the English Proficiency Index, as highlighted by a British Council report, underscores the pressing need for targeted language training programs. By offering a program that seamlessly integrates communication training with technical expertise, Kraftshala reaffirms its commitment to shaping the future of education and employment in India.
