New Delhi, Sept 19th, 2024: Kraftshala, India’s leading edtech platform for marketing jobs, has unveiled the Content and Social Media Launchpad Program, catering to the rising demand for talent in content creation, freelancing and social media management. The program is designed to be accessible to a broader audience, including college students and working professionals, with classes scheduled over the weekends. It focuses on hands-on learning, guiding participants through real-world scenarios under the mentorship of industry practitioners. To address different goals, the program offers separate tracks for freelancing, upskilling, and job placements.
Multiple industry reports from Coursera and LinkedIn predict substantial growth in digital and content marketing fueled by emerging tools and AI-powered technologies. With the industry projected to be worth $1.5 trillion by 2030, new roles are continuously evolving. Social media and content creation, once confined to marketing departments, have become vital skills across industries, influencing purchase decisions and shaping career opportunities for professionals. The course is ideal for those pursuing careers in social media, freelancing, content writing, influencer marketing, and content marketing.
The program aims to empower professionals, freelancers, and college students by offering advanced training in social selling and brand building through content. Performance marketing professionals who want to enhance their creative strategies, freelancers who seek better results for their clients, or individuals who wish to build a personal brand, this program equips them with essential content creation skills.
Speaking about the program, Eshu Sharma, Co-Founder and Head of Academics and Social at Kraftshala, said, “Most courses and workshops claiming to teach content and social media skills focus on tips and tricks like timing posts, trends, and hashtags, which change frequently. You don’t WIN because of these. Our program focuses on mastering the brilliant basics, such as understanding the user, the brand, writing great copy, creating visuals, and analyzing results. We integrate AI across the program to enhance research, ideas, and execution, allowing participants to focus on honing their craft. It will deliver high potential placements for candidates who want to start their corporate journey and deliver high value gigs for folks who want to set up their own practice.”
The pilot batches of the Content Writing and Social Media Launchpad delivered impressive results, with a 98% placement rate at leading companies like Nykaa, Coursera, Sesa Care, Atomberg, and agencies such as Dentsu and Schbang.
Given the amazing results, and with an increasing demand from businesses across industries like e-commerce, consumer tech, SAAS, FMCG, edtech etc for freelancers and candidates with specialized skills like SEO optimization, content writing, and product page management, Kraftshala’s program ensures participants are prepared for these roles. Like all Kraftshala programs, the placement track remains a core feature of the program, offering students CV preparation, interview coaching, portfolio building, and exclusive job opportunities from top brands and agencies.
