Kraftshala, India’s largest marketing jobs providing edtech platform, announces its continued association with Hindustan Unilever Limited (HUL) for the upcoming L.I.M.E. (Lessons in Marketing Excellence) Season XVI as their Training Partner. This marks the eighth consecutive year Kraftshala has supported this premier inter-B-School marketing challenge, which offers aspiring marketers a stage to tackle real-world problems and showcase their skills.
L.I.M.E. is India’s most prestigious B School competition, with 1st year MBA students from top Indian B-Schools including IIM- Ahmedabad, Bangalore, Calcutta, Lucknow etc competing for a chance to win a prize money of INR 10,00,000, as well as a Pre Placement Interview with Unilever.
The competitions’ theme this year is focused on ‘Building for the Next Generation,’ challenging participants to understand and cater to Generation Z. These digitally native groups are shaping the future with their unique values and behaviors.
Kraftshala has collaborated with the Unilever team to create detailed case studies for the competition, as well as create training materials with marketing frameworks and examples to help the participants develop a winning approach.
Eshu Sharma, Co-founder & Head of Academics and Social, Kraftshala, said, “L.I.M.E. exemplifies the powerful collaboration between academia and industry, reflecting HUL’s dedication to nurturing the marketing leaders of tomorrow. We are excited to continue our collaboration with HUL for L.I.M.E. Season XVI. This year’s theme is particularly relevant, as it pushes participants to connect with Gen Z, who are not just consumers but also influencers of societal change. We look forward to the innovative ideas that will come from this season.”
The competition will unfold across various campuses, offering students a chance to tackle real-world marketing challenges, with winners receiving substantial cash prizes and opportunities at the global Unilever Future Leaders’ League 2024.
