KreditBee one of India’s leading fintech platforms had announced the launch of its first brand campaign- ‘Loans Anytime, Anywhere.
The campaign is aimed at creating brand awareness among its target consumers and highlights the convenience and convenience in availing of loans from KreditBee.The campaign is to make an idea of availing loans up to ₹3 lakh in a very simple, effortless manner.
It focuses attention on it the whole process of application to disbursal is mobile-first and takes just 10 minutes to urge the number credited to consumers’ accounts.
The ad film videos as part of the campaign highlight that life will be unpredictable and one never knows when s/he might suddenly need extra funds for unexpected reasons. In such situations, the buyer can download the KreditBee app and acquire instant loans 24×7.
The ‘Loans Anytime, Anywhere’ campaign is targeted at the Indian social class (people above the age of 22) across metros, towns and even villages in India, and also the crusade leverages light-hearted humor to interact with the audience. The campaign’s underlying objective is to assist the young Indian social class meets their aspirations by availing of personal finance options, be it within the variety of loans or credit-line backed cards, in an exceedingly hassle-free manner.
As a component of this campaign, KreditBee has also partnered with one of the leading Indian Premier League (IPL) franchises, Royal Challengers Bangalore (RCB) as their ‘Official Digital Partner’ for the present season. This association with RCB is KreditBee’s first partnership within the IPL.
By partnering with RCB, the corporate plans to introduce its brand to enthusiastic fans, by emphasizing its core messages of convenience, accessibility, proximity, and trust.While digital and OTT platforms are employed to succeed in bent target segments in metros and massive cities, social media will help the corporate reach audiences in Tier-2 and Tier 3 towns.
It’ll even be amplified through various dedicated segments by RCB like RCB Bold Diaries, RCB Insider, RCB Game Day, and RCB 12th Man.KreditBee currently offers multiple varieties of personal loans and a credit-line-backed prepaid card.
The corporate further plans to diversify its product offering by venturing into digitally-enabled secured loans, home loans, and credit lines, which involves expanding its lending portfolio.
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