Bengaluru | October 30, 2023: KreditBee, one of India’s leading fintech platforms, today announced the launch of its brand campaign, ‘Har Tyohaar Mein Saath’. The campaign highlights KreditBee as a reliable lender, offering unwavering support to customers through every form of festive tradition, ritual and personal celebration.
The ‘Har Tyohaar Mein Saath’ campaign targets the Indian middle class across metros and towns in India. It highlights that each person has their unique way of finding joy in the festive season and it isn’t always about the picture-perfect celebrations we see in films and advertisements. For every reason they celebrate, KreditBee is there, like a trusted partner, ready to help make those moments possible.
Ishan Bose, Chief Marketing Officer, KreditBee said, “The campaign is a reflection of the diverse ways in which people celebrate festivals, shaped by their circumstances and priorities, and KreditBee’s dedication to meeting the financial needs of consumers from all walks of life. This commitment to inclusivity encompasses the spectrum of people’s lives and celebrations. While the lending industry typically employs stringent gatekeeping measures at the outset, KreditBee stands out with its inclusive approach, welcoming consumers and prospects from various geographies, demographics, income groups, and income types, all while effectively managing credit risk.”
Speaking about the campaign, Venkat Raman, Chief of Strategy and Operations at Unigage India commented, “Each person’s celebration of a festival is a unique expression of joy, not always captured by the picture-perfect scenes depicted in the media. Through our campaign, we aim to convey each one’s personal reason for celebrating, and how KreditBee brings these moments to life. We’ve chosen a heartfelt voiceover to complement a timeless montage film, showcasing diverse individuals celebrating in their own genuine ways.”
The digital marketing campaign includes online amplification of the ad and creatives across social media platforms in metros as well as tier 2 and tier 3 towns. The ad film is set to circulate online throughout the Diwali season this year.
Watch the video here: https://www.youtube.com/watch?
KreditBee currently offers multiple types of personal loans, online/offline checkout finance, and digital gold investments. Apart from digital lending, KreditBee has forayed into digitally-enabled secured loans and loans against property. The brand also offers financial services such as insurance, credit score report, and merchant-side offers.
