ZEE Marketing Manager Krithika Sriram joins D2C startup Plix as Chief Growth Officer
Plix, a fast-growing clean phytonutrients brand for everyday health and wellness, announced the addition of appointed Krithika Sriram as Chief Growth Officer.
She will drive growth, lead gotomarket’s strategy for new product lines, expansion into new categories, and international expansion.
With over 15 years of integrated marketing experience, Sriram will lead the international expansion, launch, and diversification at Plix and be responsible for increasing revenue.
Sriram has over a decade of leadership experience at renowned consumer technology and strategy consulting firms such as Bain and Company, Google, and Tata Trent.
She is an award-winning business leader with experience in strategic consulting, e-commerce, retail and media, and entertainment. In her last role, she was the Marketing Manager of Zee Entertainment Enterprises Ltd as Senior Vice President of Flagship Channels/Brands.
Commenting on the appointment, Akash Zaveri, Co-Founder of Plix, said: “Krithika is one of the most dynamic marketing leaders with renowned experience leading the development of a wide range of key brands religion.
It’s great to have him here as Plix’s Chief Growth Officer. His expertise in business strategy development, brand development, and consumer-centric brand development and revenue initiatives will help us advance Plix’s vision in the coming years next year.
At Plix, our vision is to bring clean, plant-based food to every table, launch innovative products and enter new markets in the near future.
This and the fact that Krithika believes in the same principles as Plix as a brand will allow us to meet and exceed our goals for the time to come as she joins.
Krithika Sriram adds here: “I derive immense satisfaction from helping new-age consumer brands expand their base exponentially and expand into high potential, responsive markets respond to consumer needs through a pioneering product portfolio and engage consumers deeply with comprehensive communication methods.
Plix is ushering in a herbal revolution by empowering consumers to transition to a healthy, green, and clean lifestyle.
Today worldwide there is a huge demand for sustainable, green, and healthy nutritional products. Environmental sustainability, access to healthy food, and good healthcare are causes close to my heart, and I am delighted to take on the mission of making Plix the nutrition brand No. 1 plant-based in the world.
At Tata Trent Ltd, Sriram has led the P&L in e-commerce, marketing, digital, and analytics & insights for the largest companies in the Trent – Westside and Landmark fashion chains.
At Bain & Company, she has defined and implemented digital transformation strategies for major Fortune 500 companies in the retail and consumer products industries. She is an active member of the DCI (Diversity, Equity, and Inclusion) board in Zee.
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