India-wide release, 31st October 2024: HYPHEN, an effective skincare solutions brand, celebrated a ground-breaking moment as its co-founder and Chief Customer Officer, Kriti Sanon; Co-founder and Chief Growth Officer, Vaishali Gupta launched new products and expanded its Golden Hour Glow Range at the spectacular Nykaaland in Mumbai. At the event, Kriti also hosted the first offline episode of HYPHEN’s Kurious-K podcast with Dr. Aanchal Panth, a renowned dermatologist and Mridul Sharma & Aashi Adani as guests. The star-studded evening was a unique blend of entertainment and beauty alongside a customer meet-and-greet, making for an engaging experience for those passionate about skincare.
Nykaaland brings the best of the online beauty world into an extravagant, immersive physical realm, offering the perfect platform for Kriti to personally unveil HYPHEN’s Golden Hour Glow Range at the event. This official launch demonstrates the brand’s commitment to simplify skincare for all. HYPHEN is known for responding to its customers’ passionate demands with skincare solutions that combine the best of nature and science to address everyday concerns.
The brand had launched the Golden Hour Glow Serum at the time of its inception and has now expanded the new Golden Hour Glow Range with Golden Hour Glow™ Moisturizer and the Golden Hour Glow™ Screen SPF 50 PA++++.
The Golden Hour Glow™ Moisturiser is a fragrance-free and colour-free gel-cream that provides an instant glow upon application. The product harnesses the Triple Vitamin C power of 20% Kakadu extract (one of the richest natural sources of Vitamin C) and 3-O-Ethyl Ascorbic Acid and Tetrahexyldecyl Ascorbate (THD) – both gentle and non-irritating forms of Vitamin C to brighten and even the skin tone, enhancing antioxidant benefits and protecting it from environmental damage. Furthermore, 3% Niacinamide controls sebum production, and Carrot Seed Oil promotes cell regeneration and improves overall skin texture. It also contains Polyglutamic acid for excellent moisture retention, while its gel-trap technology also helps lock in the glow and moisture.
Meanwhile, the Golden Hour Glow™ Screen SPF 50 PA++++ is a lightweight sunscreen that gives your skin a radiant, sun-kissed glow, mimicking the flattering effects of the golden hour light. With natural ingredients like 10% Kakadu Extract, Mandarin Extract and Green Tea Extract and scientific ingredients like Peptides and Ectoin, the product shields skin from blue light and harmful UVA/UVB rays while brightening the skin and delivering a luminous, dewy finish, making it perfect for daily wear.
Alongside unveiling the game-changing range, Kriti also hosted the third episode of the Kurious-K podcast at the event with Dr. Aanchal Panth and Mridul Sharma & Aashi Adani as guests. This offline episode deep-dived into all things skincare, including routines, experiences and how skincare ingredients work.
Talking about the product launch and hosting the first offline episode of Kurious-K at Nykaaland, Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN, said, “I am thrilled to expand HYPHEN’s Golden Hour Glow Range! We launched our Golden Glow Hour Serum at the time of the brand’s launch, and it received massive love from our customers. With popular demand to expand the range further, our team formulated products that give the perfect balance of moisturisation and sun protection alongside glowing skin. It gives me the perfect golden hour look, all while protecting my skin from sun damage. Likewise, hosting the first offline episode of our Kurious-K podcast was such a special experience as I met so many of our amazing customers and delved into meaningful conversations around skincare. It was the perfect opportunity to connect and celebrate our shared passion for healthy skin!”
Launching its new product range and hosting an episode of its podcast at Nykaaland reflects HYPHEN’s dedication to enhancing its customers’ everyday skin care regimes across all touchpoints. The Golden Hour Glow range is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon and Flipkart.
