Key Highlights:
- HYPHEN, a skincare brand that brings together the power of nature and potency of science, introduces a new sunscreen, the Ultra Light Water Sunscreen SPF 50 PA++++ for weightless defence.
- Its one-of-a-kind texture, powerful formulation, and non-greasy consistency keeps the skin hydrated both indoors and outdoors.
- Consumer study results showcase 94% users agree that the product feels lightweight, and 86% users agree it is non-greasy and leaves the skin looking healthy.
- Available on HYPHEN’s official website and all other leading e-commerce platforms.
HYPHEN, founded by PEP Technologies and celebrity entrepreneur Kriti Sanon, has now released the Ultra Light Water Sunscreen SPF 50 PA++++. This newly launched lightweight sunscreen is a pioneering product because of its one-of-kind fluid texture that uses cutting-edge technologies like UV and Blue Light Protection to simplify sun protection.
Sun care has risen to new heights to become one of the hottest categories in beauty and personal care over the past year. However, most sunscreen products in the market feel sticky and heavy on the skin and do not blend well, leading to many consumers avoiding using them altogether. HYPHEN recognized the need for a sunscreen that complements any skin care regimen and leaves the skin feeling light and healthy. The brand further took into consideration its consumers’ feedback for a lightweight sunscreen to create the revolutionary Ultra Light Water Sunscreen SPF 50 PA++++.
The Ultra Light Water Sunscreen SPF 50 PA++++ is meticulously crafted with a blend of 5% antioxidants to protect the skin from photodamage, 1% hyaluronic acid with multiple molecular weight for long-lasting hydration. The sunscreen also includes other powerful ingredients such as 10% Cica Extracts, Chamomile and Aloe Vera to soothe skin in the sun, reduce inflammation, improve skin moisture, and keep it hydrated. The composition is exceptionally lightweight, fragrance-free and does not feel heavy on the skin. It is also non-comedogenic and leaves your skin with a radiant finish without any white cast.
Kriti Sanon, Co-Founder and Chief Customer Officer at HYPHEN, expressed her enthusiasm for the new sunscreen, saying, “We at HYPHEN are committed to continuous innovation, iteration, and going the extra mile to enhance both our products and the overall experience for our customers. After the success of All I Need Sunscreen and reading some consumer demands for an even lighter sunscreen, we at HYPHEN decided to expand our sunscreen portfolio and developed the Ultra Light Water Sunscreen. It has a one-of-a-kind fluid texture, and I’ve been using sunscreen for all my shoots lately. I am super excited to see consumer reactions to our new launch!”
HYPHEN’s team combines the power of nature and science to create skincare solutions that truly make a difference. The brand’s recent additions to its portfolio, the Retinal Reset Serum and its range of Cleansers, have garnered an overwhelmingly positive response from its consumers. This further bolsters HYPHEN’s commitment to delivering skincare solutions that are innovative and effective.
And now, with its groundbreaking sunscreen, HYPHEN allows you to step out in the sun without worry this summer! The Ultra Light Water Sunscreen SPF 50 PA++++ is currently available on HYPHEN’s official website and major e-commerce sites such as Nykaa, Amazon, and Flipkart.
