Dec 10, 2012: Kurkure brand of PepsiCo India largely known for its high pitched and successful ‘Tedha Hai Par Mera Hai’ campaign has always been in the forefront of product and marketing innovation. The ‘Tedha Hai Par Mera Hai’ campaign which was designed by JWT India in a very short period of time gained a cult status with Juhi Chawla endorsing the brand. 
The new campaign will feature new family members and will star some of the big names of Bollywood. The ad conceived and designed by JWT will feature Parineeti Chopra, Kunal Kapoor, Boman Irani, Farida Jalal, Shivansh and Ramyakrishnan.
The actors play different roles and depict a new generation family with traditional values. In the new advertisement of ‘Teda Hai Par Mera Hai’ Farida Jalal plays Social Butterfly Dadi, Boman Irani plays Chupa Rustam, Ramyakrishnan plays Perfect Bhabhi, Kunal, a bollywood banker and Parineeti Chopra plays a Bahu Remix. The new campaign which starts on Dec 15 will be supported by a 360 degree plan which involves use of radio, digital media etc.
