A global beauty brand dedicated to offering new skincare experiences, LANEIGE reveals its new creations “Bouncy & Firm Eye Sleeping Mask” and “Bouncy & Firm Lip Treatment.” The brand aims to continue its release of skincare innovations for the eye area and will also start a dedicated global campaign.
The new release Bouncy & Firm Eye Sleeping Mask firms the skin around the eyes with Peony & Collagen ComplexTM, peptides and caffeine. The moisture capsules of the formula pop upon touching the skin for an instant cooling effect, reducing skin temperature by 5.8ºC after a single application. As a result of a survey conducted after 8 weeks of use, 93.33% of the subjects expressed satisfaction with the puffiness relief and 100% of them were content with the firming effect on the eye area skin. (Subjects: 30 women aged 20-49; Period: 2023.12.04-2024.02.06)
Bouncy & Firm Lip Treatment, formulated with Peony & Collagen ComplexTM and ceramide capsules plumps and softens the lips. After 4 weeks of use, 100% of survey participants answered that their lips felt softer and 96.87% were satisfied with the moisture and plumping effect. (Subjects: 32 women aged 20-49; Period: 2023.12.18-2024.01.18)
LANEIGE is also kicking off a global campaign under the theme, “Stay You. Stay Bouncy & Firm.” Following the campaign for the Face Sleeping Mask released last March, the project will be partnered with the brand’s global ambassador, Sydney Sweeney. In this campaign, LANEIGE proposes the Bouncy & Firm lineup as a plumping solution for the eye area, lips and skin that will help you feel confident making any facial expression and staying who you are.
The brand captured attention through its global release of the Bouncy & Firm Face Sleeping Mask this March. Eye sleeping mask and lip treatment are tagging along to complete a slow-aging routine for skin plumping and firming in pioneering new horizons of skincare. Related videos and various content can be found on LANEIGE’s official social media accounts.
Price:
Bouncy & Firm Eye Sleeping Mask: INR 2,400/-
Bouncy & Firm Lip Treatment: INR 1,900/-
Availability: All the products are available on Tira, Nykaa, Myntra, Amazon, and other leading E-commerce websites
