Laneige, is a well-known brand known for its emphasis on skin hydration and excellence, is thrilled to announce its latest launch: Bouncy and Firm Sleeping Mask. For this latest innovation Laneige has collaborated with Gul Jaipur, a beacon of artisanal craftsmanship empowering women artisans, this new product represents a harmonious fusion of expertise and tradition.
By merging these two areas of expertise, the collaboration aims in skincare innovation and artisanal craftsmanship, to redefine beauty rituals and empower women worldwide.
The collaboration aims to highlight Laneige’s Sleeping Mask’s unique “Bouncy” quality. As part of this partnership, Gul Jaipur has crafted a bespoke crochet flower to accentuate the presence of Laneige’s key ingredient, the peony complex, within the sleeping mask formula.
“We are thrilled to partner with Gul Jaipur for the launch of our Bouncy and Firm Sleeping Mask,” said Mini Sood Banerjee, Assistant Director and Head of Marketing and Training AmorePacific Group’.”This collaboration not only allows us to showcase the latest advancements in skincare technology but also celebrates the incredible talent and artistry of women artisans. Together, we have created a product that not only nourishes the skin but also uplifts and empowers women around the world.”
‘’I am delighted to embark on Gul’s collaborative journey with Laneige. This partnership symbolizes our shared commitment to celebrating artisanal craftsmanship and empowering women. Together, we merge tradition with innovation, offering a transformative skincare experience that resonates with the essence of beauty and self-care.’’ said Tanya Setia, Founder Gul Jaipur.
This Collaboration will feature the Laneige’s Bouncy and Firm Sleeping Mask along with Gul Jaipur’s Crochet Flower.
Meanwhile, the LANEIGE’s new Bouncy & Firm Sleeping Mask provides vitality and helps visibly firmness with Peony & Collagen Complex™ and peptides while also forming a moisturizing glow barrier overnight with Moisturizing & Glow-boosting Capsules bring a radiant softness to fatigue-induced lifeless skin.
Laneige’s Bouncy and Firm Sleeping Mask is exclusive on Nykaa.
