With the marketing world ruled by consumers as the king, following up the consumer trends demands priority. The leading brands have their environment set up to suit the consumer requirements. The current scenario has the technologies intertwined all together, be it the mobile phone, social media or cloud based applications. Though the influence of technology has increased the ease and scope of marketing, it has also opened up the possibility of being overlooked amid the number of newly emerging marketing strategies and advertisements.The recession has affected almost all corners of the economy. It has had an effect on the consumer trends too. With the recession, a considerable number of people have been forced to stay at home which increases the amount of time they spent in front of the social media. This increases the opportunity for marketers to parade and promote their products. However this opportunity must be handled wisely in order to acquire the desired results. Media such as Twitter opens up the platform for reliable outputs and discussions from the consumers regarding the products.
Gone are the days when TV was the major source of entertainment for the masses. With the introduction of the hand held interfaces, the scope of entertainment and promotion has widened. Consumers are more attracted to the newest technologies so identifying the source for projecting their business would become a challenge for the marketers. The drop in prices of Smartphone and other such devices has seen a upsurge in their use. People have started depending on them for much of their needs such as shopping, paying bills and ordering from restaurants.
The consumption pattern is showing a notable transition in the consumer trends. People are becoming more inclined to health and gaming. Gaming dynamics can be one of the emerging strategies for the year 2013. The current decade has offered us the pleasure of getting us our necessities at our finger tips. The social media and new technologies have contributed to data transmission at lightning speed. It would not be an exaggeration to say that the latest technologies have it in them to promote faster than the word of mouth promotion.
