LIVA, from the residence of Aditya Birla organization, has launched their brand new nature-stimulated campaign, “obviously Fluid. You”. Emphasizing their middle proposition of 100% herbal foundation fabric, the campaigns showcase how fashion & splendor can be elevated if it is steeped in nature.
The campaign capabilities the stunning, Divita Rai- pass over India Universe 2022, Pragnya Ayyagari– omit India Supranational 2022 & Ojasvi Sharma- leave out Diva popular desire 2022. the collection presents six different topics, allowing them to show off and be their natural self.
LIVA fabric is naturally sourced i.e. from wood pulp and has residences that no longer best make however high on style as nicely. The campaign makes a specialty of the herbal aspect of the fabric as its number one message followed by fluid fashion for every lady who is not the handiest fashion-conscious but also makes her choices accuratGrasi
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Speak me approximately the campaign, Mr. Sreecharan, vp, Branding and advertising Head in Grasim Industries restricted | Pulp & Fibre | Liva expressed, “With this marketing campaign we desired to cope with the myth that high style & sustainability are distinctive ends of the shopping for spectrum. In truth, the maximum aspirational style comes whilst it is stimulated & included with nature. LIVA fabrics are a 100% plant-based totally, making them safe for you and the plant.
nowadays LIVA based fabrics are adopted using one hundred fifty+ brands globally addressing both purchaser desires & environmental situations. With natural fluidity and unmatched consolation, LIVA fabric is a great choice for all wearers. we’ve got centered on bringing alive the essence of LIVA, i.e. being one with nature- via this marketing campaign.”
The 3600 incorporated advertising and marketing marketing campaign goals to elevate and build consideration for nature-inspired fashion and is centered throughout multiple structures. The campaign is calling out to all of the girls to make a balanced preference with LIVA, which is eco-conscious and elegant at the same time. The logo has additionally released a lookbook primarily based on the subject on their website (link), showcasing modern-day designs made with herbal LIVA material.
LIVA-based clothing can be explored through main manufacturers, shopping shops & e-commerce channels. look out for the LIVA tag to make a desire that’s one with nature.
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