Chennai: Lava International Limited, the leading Indian smartphone manufacturer, introduced a new series named SHARK, aligned with brand’s strategy of expanding the portfolio under the 9K segment. With a focus on design, performance, and build quality, Lava Shark is designed for the first time smartphone users to witness a superior product experience in this category. Priced at ₹6999, the Lava Shark is available in two bold colour variants — Titanium Gold & Stealth Black across Lava’s retail outlets starting March 2025.
Commenting on the launch of the new series, Mr. Sumit Singh, Head – Product, Lava International Limited, said: “Lava Shark is a new series which is conceptualized to enhance consumer experience at the entry level, aligned with our product strategy for the sub 8k segment. We shall be expanding the Shark series in the coming months with more innovative offerings. With smartphone adoption on the rise, we are committed to bridging gaps in product quality, performance, and durability. As a consumer-first business, our focus remains steadfast on delivering value and quality across our product portfolio.”
Lava Shark features a 16.94 cm (6.67”) HD+ punch-hole display with a 120Hz refresh rate, offering an ultra-smooth viewing and scrolling experience. Additionally, it boasts a face unlock time of 0.68 seconds and a fingerprint unlock time of 0.28 seconds, ensuring quick and secure access. Designed to withstand daily wear and tear, the device comes with an IP54 rating for water and dust resistance, ensuring all-round durability.
Under the hood, the Shark is powered by the UNISOC T606 octa-core processor, coupled with 4GB RAM and an additional 4GB virtual RAM for lag-free multitasking. With 64GB of internal storage (expandable up to 256GB), users can store more of what they love without compromise.
Photography on the Lava Shark is handled by a 50MP AI Rear Camera system, offering enhanced clarity and detail for every shot. The 8MP front camera ensures selfies and video calls look sharp and vibrant. Features like AI Mode, Portrait, Pro Mode, and HDR enhance photography experience for casual users and enthusiasts alike.
Running on Android 14, the Shark delivers a smooth, optimized software experience. A large 5000mAh battery with 18W Fast Charging Support ensures users stay powered through the day with minimal downtime. With a full charge taking approximately 158 minutes, users can enjoy up to 45 hours of talk time, 376 hours of standby time, and 550 minutes of YouTube playback, making it perfect for non-stop entertainment and productivity. Additional features include Side Fingerprint Sensor, Face Unlock, Dual 4G VoLTE, and support for Bluetooth 5.0 and Wi-Fi 802.11 b/g/n/ac.
As with all Lava smartphones, the Shark comes with the assurance of a 1-year warranty and free Service at Home, reinforcing the brand’s commitment to customer convenience and trust.
