NOIDA, March 25, 2023: LBC Films, a film production house by Leads Brand Connect (LBC), 360-degree advertising agency, is excited to announce the launch of its new celebrity food talk show, “Pakwaano Par Pak-Pak.” The show, sponsored by Bail Kolhu Kachchi Ghani Mustard Oil, brings an entertaining experience to audiences, portraying the unique rapport of celebs and the lighter side of their personalities.
Pakwaano Par Pak-Pak, created by LBC Films, will reunite Bollywood celebrities who have worked together in the past but haven’t shared screen space lately. True to its name, the show revolves around “pakwaan,” with guests discussing food and recipes while discovering their hidden cooking talent. The series of the show is recently aired on LBC and Bail Kolhu YouTube channels.
Aside from the star-studded banter and obsessions with epicurean delights, the show would include “bindaas bakaiti,” which would capture candid and spontaneous moments as celebrities roast each other and answer surprising questions that often go unasked. The audience will experience the magic of stars in a refreshing setting with warm camaraderie, chemistry and charm in a never-seen-before avatar.
“We wanted to create a show that combines our love for food and Bollywood, and ‘Pakwaano Par Pak-Pak’ has the ingredients for both. We also wanted audiences to experience the unfamiliar and watch Bollywood celebs cook up a storm. It’s a quirky show, to say the least. We’re excited to bring it to the audience and hope they enjoy it as much as we did, “says Ms Richa Khandelwal, Managing Director of Leads Brand Connect.
The official sponsor of the show, Bail Kolhu Kachchi Ghani Mustard Oil, is a legacy brand known across the country for its premium-quality mustard oil. The brand relies on Manoj Bajpayee, Nawazuddin Siddiqui, and Pankaj Tripathi as ambassadors to champion the trust that consumers have placed in it. It was the realisation that three of Bollywood’s most beloved celebs are also connoisseurs of food that gave birth to the idea of “Pakwaano Par Pak-Pak.”
“We partnered with LBC Films to conceptualise and make ‘Pakwaano Par Pak-Pak.’ They’ve already produced ad films for Bail Kolhu, and successfully, too. So, we trusted them to bring the idea to life according to our vision, which was not to have a regular talk show, but a fun
run down memory lane with each celeb, their association with Bail Kolhu, and lots of good food. LBC’s innovative perspective, combined with our commitment to quality, has resulted in a fun-filled ride, making it a must-watch for epicureans and Bollywood fans alike,” explains Mr Ghanshyam Khandelwal, Chairman, BL Agro Industries.
In the premiere episode of “Pakwaano Par Pak-Pak,” viewers will witness the highly anticipated reunion of the beloved trio from the blockbuster hit “Gangs of Wasseypur” – Manoj Bajpayee, Nawazuddin Siddiqui, and Pankaj Tripathi. From Manoj Bajpayee nudging Pankaj to open ‘Tripathi Tikka Corner’ to dinner at Nawazuddin’s new bungalow, the riveting conversation has the spicy twist of “Baap Ka, Dada ka, Bhai Ka… sabka khatir pakawan banayega Nawaz“.
The episode promises to be a scrumptious showcase of the celebrities’ culinary skills and passion for food. Along with their amusing anecdotes and witty repartee, the trio also offer glimpses into their off-screen bond and their role in the film.
LBC Films plans to keep viewers coming back for more by offering lots of hilarious moments using charismatic Bollywood stars.
