Delhi, May 15, 2023: LBC Films, a film production house by Leads Brand Connect (LBC), 360-degree advertising agency, proudly unveils a latest song for its client, Bail Kolhu (BL Agro group) under the brand’s campaign, #NaamHiPehchaanHai, dedicated to celebrating the unparalleled love and selfless devotion of mothers. The Mother’s Day song, which begins with a poem recited by Singer Harshal Vyas, honours the abiding bond shared between a mother and her child, highlighting that the emotion of motherhood lasts a lifetime, not just a single day.
The centrepiece of the song is a soul-stirring tribute that beautifully encapsulates the essence of a mother’s love and showcases the profound impact she has on her child’s life. With heartfelt lyrics that transcend language barriers, the song has been composed to resonate with individuals from all walks of life and all ages.
Richa Khandelwal, Managing Director, Leads Brand Connect, expressed her excitement about the song, stating, “At Leads Brand Connect, we believe in the power of storytelling to touch hearts and create a lasting mark. And the song, which is a gift to all mothers, mirrors it perfectly. Although there is nothing that can encapsulate the immeasurable love and sacrifices of mothers, the song plays a minuscule part in recognising that their influence extends far beyond Mother’s Day. Our goal was to convey through music, a language that resonates with everyone, the deepest appreciation for the incredible women who shape our lives.“
Chairman of BL Agro, makers of Bail Kolhu, Ghanshyam Khandelwal, echoed Ms Khandelwal’s sentiments, underscoring the significance of acknowledging and appreciating the role of mothers beyond a single designated day. He stated, “Our very existence stems from “ma.” That’s what we wanted to pay homage to with the song – that it is through mothers that our identity is recognised. It celebrates the spirit of motherhood, which selflessly nurtures children and shapes them into individuals ceaselessly every day.”
The song’s central message accentuates that the love and care of a mother are not caged to a specific time frame but are everlasting. It encourages individuals to reflect upon the profound impact their mothers have had on their lives and to express gratitude for their unwavering support, strength, and guidance.
The song was launched on Spotify, JioSaavn, Bail Kolhu and LBC Films social media platforms.
https://www.jiosaavn.com/song/maa-meri-pehchaan-hai/M0UpVU0CcAo
