National- 10th February 2025: Shobitam, a global leader in direct-to-consumer (D2C) ethnic fashion and one of the fastest-growing brands in the industry, announced the grand opening of its first-ever physical and experiential store on February 5, 2025. The launch event that also marked the beginning of a new chapter for Shobitam was graced by Actor and Shobitam’s global ambassador Vidya Balan – the epitome of grace, ethnicity, purveyor of fine sarees and champion of the traditional handloom.
Located in the bustling streets of Jayanagar, the new store is a one-of-a-kind shopping destination showcasing a stunning range of sarees, lehengas, and ethnic wear that celebrate India’s rich cultural heritage. With customer experiences at the heart of Shobitam’s offering, personalized styling consultations, exclusive in-store offers, and an interactive shopping environment will pave the way for fostering a community of connoisseurs and brand friends that value authentic ethnic fashion while driving sustainable growth for the brand.
Vidya Balan shared her excitement about being part of Shobitam’s journey, saying:“I am truly happy to be a part of Shobitam’s new store launch. I have seen their journey and have been part of it, so it’s a joyous and emotional moment for me to see the fruits of their labour grow so beautifully. Aparna and Ambika’s dedication to preserving India’s rich textile heritage while blending it with modern designs is something that I deeply admire. As a saree connoisseur, I will always say, If It’s a Saree, it’s a Shobitam, timeless elegance for saree lovers across the world”.
Aparna Thyagarajan, CEO & Co-Founder at Shobitam said “Our first experience store represents a major milestone for Shobitam as we transition from a successful online platform to our omni-channel physical presence This expansion allows our beloved customers and those who love ethnic wear to fully immerse in our brand, know our journey, know about the making of the products that forms the very ethos of our country’s timeless heritage. We are really excited and we welcome the ardent residents of Bengaluru and beyond to come to Shobitam where every saree tells a story and highlights the timelessness of our textile heritage infused with intricate design work”.
About Shobitam:
Founded by fashion enthusiasts and creative sisters Aparna and Ambika, Shobitam is dedicated to building a world-class ethnic fashion brand that is elegant, affordable, and globally accessible. With a mission to promote Indian craftsmanship and empower artisans, Shobitam has garnered praise for its unique collections by winning several industry awards and its commitment to customer satisfaction by receiving over 10000+ 5-star Customer Reviews!
