Milton is one of the trusted names in the houseware industry. They are best known for their innovative and functional range of products. They have released a new TVC for its Leak Lock lunch boxes in the Back to School range.
The TVC aims to address the common concern that the parents have of the tiffin boxes and water bottles leaking into school bags, while the kids are being their mischievous selves. Milton positions the product as a convenient tiffin box that strikes a chord with parents who can always trust the brand and be stress-free about leakages.
With product innovations at the peak point, the Milton TVC highlights a unique product that makes a huge difference. Milton continues to discover and address the constantly evolving day-to-day needs of children and parents as they get back to school. The TVC encourages parents to let their kids be carefree as they play around with their tiffin boxes, as Milton’s Leak Lock tiffins and bottles can handle the entropy.
Ajay Vaghani who is the Managing Director of Hamilton Housewares Pvt. Ltd said that over the past 50 years, a lot has changed, but their philosophy ‘Kuch Naya Sochte Hain’ continues to guide them while solving the everyday problems of their customers. Technology and innovation, pioneering breakthroughs, and intuitiveness about the unsaid needs of the customers are those that help them develop products to make the customers’ lives easier. Endearingly, the TVC conveys Milton’s product offerings through the easing of the parents’ daily worries about their child.
Speaking on the new TVC, Saurabh Kulkarni who is Group Creative Director of Ogilvy, said that the kids will be kids and so the mothers always find solutions to suit the children’s lifestyle and behaviour. And that is also what Milton does at its best which is to keenly observe the human behaviour and design for and around it. Perhaps that is why they are more relevant even after 50 years.
The campaign is set to run on national TV channels. In addition, the TVC will also be promoted on Milton’s Facebook, YouTube and Instagram profiles.
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