Marketing goes hand in hand with communication. All day long, a marketer has to be at the top of his game selling ideas to his clients, mentoring and troubleshooting with this staff, bargaining with his customers, and appeasing his boss. In this fast-moving society of today, you need to master the art of delivering the right elevator pitch. One way of doing this is with an effective presentation. Presentations when harnessed to their potential can achieve great results. There are a few points to be kept in mind when creating one, like what is the message or the narrative intended to be conveyed. Secondly, whether there is sufficient material that the audience can relate to and thirdly what does it evoke in the audience. A good presentation would cause the audience to jumpstart into action or at least implant ideas that would spur proactive thinking.
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