16th Aug 2023 – As the nation celebrated Independence Day, Lemma, an omnichannel SSP for emerging media, along with its screen partners unveiled an extraordinary initiative that exemplifies patriotism and pays homage to the heroes of India.
In a remarkable display of solidarity, the DOOH screens, strategically positioned across the country, served as a canvas of respect and gratitude, conveying a heartfelt tribute to the valiant souls who have laid down their lives for India. Drawing inspiration from the ‘Meri Maati, Mera Desh’ campaign, Lemma led an initiative reflecting the DOOH industry’s unity and enthusiasm through artistic visuals portraying India’s heroes across various central armed police forces. These thoughtfully curated visuals feature the brave individuals who dedicated themselves to safeguarding the nation.
Support from screen partners, including A3charge, Alakh Advertising & Publicity, All about outdoor, Bell plus media, Eremedium, Futek, Prefect Solutions, Prooh Technologies, Raya Media, Wallap Advertising, Zen Media was swift as they readily embraced the initiative, offering their screens to honour the Bravehearts and play a pivotal role in furthering this noble cause.
Commenting on the campaign, Gulab Patil, Founder & CEO, of Lemma, Said, “Lemma and its media owners are proud to stand together, demonstrating our unwavering commitment to honour the heroes of our beloved nation. Our DOOH screens transformed into windows of remembrance and gratitude, commemorating the sacrifices of our brave soldiers and inspiring unity among citizens.”
As the nation celebrated the culmination of Azadi ka Amrit Mahotsav, this campaign stood as a modest yet heartfelt endeavour by the DOOH industry to contribute to this momentous occasion, paying tribute to the heroes who embody the spirit of our nation.
