Lenovo, which sells PCs and portable Internet devices, is one of the independent innovative companies. Lenovo is the largest PC retailer worldwide, as shown by the Global PC portion of the entire industry by units, and percent (2016-2020). Lenovo currently employs more than 57,000 people from more than 60 different countries to serve customers in more than 160 different countries. It is an independent innovation company worth US$47 billion. It has sizable exploration and construction bases in several countries throughout the world.
The company recently lost its ground-breaking, gem-created Yoga series; in India, the battle-ready Legion and IdeaPad gaming workstations allowed customers to Do More, Their Way. Legion 5i, Legion 5i Pro, Legion Slim 7i, IdeaPad Gaming 3i, Yoga 9i, Yoga Slim 7i Pro, and Yoga 7i were all dispatched at the #ExperienceSmarter event. These workstations are equipped with a 12-year-old Intel Core processor, speedier graphics, improved battery performance, and a cost-effective strategy to further Lenovo’s Smarter Innovation for customers. The AI-controlled Yoga workstations are designed to anticipate user participation and push the boundaries of more sophisticated, elite-level content creation and gaming.
Chandrika Jain, Lenovo’s marketing director, spent a considerable amount of time talking with Adgully about the brand’s advertising strategy, how they handled customer demand for products during the pandemic, and other topics.
What techniques would you suggest for a freshly sent-off item to have the greatest reach?
Reach is still mostly defined in India by traditional channels like TV, but electronic media also plays a significant role in reach. In this sense, I think a combination of things like TV, paper, and technology would be a good method to achieve reach.
How can Lenovo maintain its professionalism in a price-sensitive market like India?
Since different states were divided into zones and a variety of rules were established during the lockdown,
How could you deal with the dissemination network during the relative multitude of limitations?
The severe limitations forced because of the worldwide pandemic had seriously influenced all assembling offices. How did Lenovo address the difficulties during that period?
There were times over the most recent two years when the pandemic had influenced our assembling tasks. We chose to keep the security of our representatives at the very front. We have 30 assembling plants across the globe. There were examples during the pandemic period when we had closed our assembling and supply tasks. It made store network the executives’ issues; however, things began to back out once we restarted production remembering everything security conventions to guarantee that the interest was met. Thus, it has been a fair harmony between closure and development to have the option to make all the difference in the cycle and to satisfy the needs that have been extremely high over the most recent two years.
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