Lenskart, a universal optical shop, has developed a worldwide strategy called ‘New Purpose,’ which aims to go beyond vision correction and change how people view and experience the world.
2.5 billion Individuals in the globe will still require eyesight correction in 2021. About 2 billion people who get vision modification and wear glasses nevertheless feel confined by their eyewear and claim it does not complement their lifestyle. The unorganized eyewear market is one of the causes of this.
Lenskart’s New Purpose is to improve the vision of 1 billion individuals worldwide, from toddlers to adults, representing a wide range of lifestyle extensions and identities such as sports, working professionals, artists, and support workers.
The goal of Lenskart’s New Purpose is to lend a helpful hand in helping its clients Do More and Be More. The company was established in 2010 to address the global problem of blindness and vision repair. It has since delivered lenses to 20 million individuals in India, and it continues to tackle this problem on a large scale.
Lenskart’s global growth in 2020 began with a $50 million commitment to its debut into the UAE market and its newest location in New York. Growing its base in India, and increasing operations in Southeast Asia, the United States, and Middle Eastern nations will help New Purpose reach worldwide in the next five years.
“At Lenskart, our customers are at the core of our purpose and strategy,” Peyush Bansal, CEO, Co-Founder of Lenskart, stated of the revised Purpose. We are always listening to them and resolving the issues they are experiencing.
We’ve heard that people’s eyewear should do more than to help them see better; it has enormous potential to open up a world of experiences and lifestyle options for them. “As a result, our new five-year purpose and plan will strive to satisfy this need on a global basis.”
And our technology, supply chain, and talent capabilities give me confidence that we will be able to meet every single customer need wherever in the globe, no matter how complex,” Bansal added.
Lenskart, a fast-growing firm, now serves over 7 million consumers annually through its universal purchasing experience, including an online store, a smartphone app, and 800+ Omnichannel shops in 175 locations.
“With Lenskart’s New Purpose, we are in reality attempting to develop a New Lenskart,” stated Aanchal Jain, Head of Consumer & Brand Experience at Lenskart. We’ve begun to establish ourselves as a worldwide optical player and our ability to serve different channels, nations, consumer segments, and new goods. As a result, we’re trying to provide great eyewear experiences for everyone, everywhere.”
To build on its strengths of innovation, technology, and omnichannel presence, the firm recently launched Lenskart Pro membership in India to provide high-quality eyeglasses to the next 10 million consumers.
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