New Delhi, October 2022
To mark the occasion of World Sight Day, Lenskart has launched an unprecedented eye care campaign, Vision For Billion. The month-long initiative is an extension of the brand’s core mission to eradicate preventable blindness and eye disease, and is designed to create impact and advocate universal eye care. From fireside chats with industry leaders to events, meets and interviews with industry experts and healthcare professionals—the purpose is clear—to give eye care access to more than a billion people suffering from preventable eye disease.
At 8 million people, India has the world’s largest blind population; thereby earning the unfortunate moniker of the “blind capital of the world”. Globally, over 2.2 billion people have vision impairment. Nearly half of this is preventable blindness. But lack of awareness and access has made this a widespread ailment. With Vision For Billion, Lenskart hopes to create awareness and impact through a multi-pronged approach to eye health.
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Lenskart conducts 20,000+ eye tests every day! Consumers can sign up for free eye tests at their nearest Lenskart store or opt for home eye tests. The initiative also includes panel discussions and interviews with industry experts who have disrupted and revolutionized eyewear and eye care—such as Jayant Jha, Dr. Nita Jarmarwala, Bhavik Vasa and Sailesh Kolanu (to name a few); along with Lenskart Co-founders Peyush Bansal, Amit Chaudhary and Ramneek Khurana. Also, real-world optometry skills and quick access to exciting roles in the field will be offered through campus seminars for budding optometrists. The campaign will also see eye test camps being held in different parts of the country, at a small scale, in an effort to spread awareness about the importance of eye health.
Lenskart Co-Founder Ramneek Khurana adds, “The purpose behind building Lenskart into an omnichannel business was always to reach our customers wherever they are and increase access to high-quality vision care for them. With the integration of our technology and vertical supply chain, we have been able to reach 40 Million eyes worldwide so far. Vision for Billion is our attempt to reach One Billion eyes more effectively—and for that level of impact, we need to bring the healthcare community and the public together.”
Big agendas need big participation. With Vision For Billion, Lenskart aims to stand for the right to sight for all and to celebrate eye heroes who are working tirelessly to bring a new perspective to eye care every day. To truly make a difference and enable vision for a billion people, the campaign also inspires people to encourage their friends and families to get their eyes tested at their nearest Lenskart store or opt for home eye tests.
