On July 4 evening at 5 pm french time, the brand announced a press release regarding the eyewear retailer Lenskart partnering with designer Rahul Mishra for Paris Haute Couture Week Showcase. The main aim of this is to present eyewear not just in a logical way but in the form of self-expression or giving confidence to oneself.
In a press meeting, Lenskart marketing AVP Sasha Chhetri said that they are building Lenskart as the ultimate fashion destination for eyewear collections and they are passionate about introducing design-led collections, concepts and innovations which will help produce new products which will give a breakthrough in the industry and gives more experience.
This collaboration its main part is the ‘Do more, Be more’ philosophy aims on presenting the eyewear to a global reach and luxury audience. It will help in reaching a higher step.
One of their collections ‘The Tree of Life’ collection, shows extravagant colours such as gold and black and it also shows the high focus on how high precision craftmanship and construction which has evolved and how much change has happened in the industry of eyewear market of India and how much it has gained a footprint in the global landscape.” They will indeed be great partners for collaboration”, said Rahul Mishra.
Lenskart, aim on exhibiting its versatile eyewear collection as just an en vogue as it is functional. One of the greatest advantages of Lenskart is that they can create seamless transformations which will be an essential product of one’s wardrobe. It helps in being an accessory which will be suited for all occasions.
They are gonna be the First Indian Designers to showcase at the Paris fashion week-Haute Couture Week, Mishra stated this as state-of-the-art fashion with the traditional Indian crafts.
The Paris fashion week-Haute Couture show will be held in Paris, the capital of France. The audience is going to witness an incredible show with the get-together of two of Asia’s most renowned names in fashion and accessories.
The Lenskart is ready to fall deep into the fashion landscape with its mind-blowing collaboration. Eyewear gives confidence and shows self-identity and self-expression.
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