Their latest advertisements redefine eyewear to highlight the transformative fashion experience glasses can offer. Elevate your style with Lenskart, where eyewear goes beyond function, becoming a stylish expression of your unique vibe.
New Delhi, 18th January 2024: Lenskart, India’s leading eyewear brand, has launched
some entertaining and chic ad campaigns featuring the dynamic duo-Karan Johar and
Kiara Advani. The ad campaigns take a witty approach, skillfully weaving humor and the
diverse product offerings by Lenskart into its narrative, making the selection process a
joyous exploration of stylish frames for every taste and preference. The tagline “Glasses
badlo, Vibe badlo” becomes the central theme that encapsulates the idea that changing
your glasses isn’t just a visual upgrade but a transformative experience for the
consumer’s overall style. The core messaging of the TVC revolves around the idea that
Lenskart encourages individuals to build a collection that suits various moods and
occasions.
In one of the advertisement, Karan Johar introduces Kiara to his exclusive eyewear
collection at a Lenskart store, leading to a fun banter where Kiara not only tries on the
glasses but also channels her inner KJO with humor, pouts, and the signature ‘Koffee
with Karan’ vibe. The other ad campaign takes a playful twist as Karan and Kiara
explore professional eyewear. Karan adopts a corporate persona, donning sleek glasses,
and engaging in humorous dialogue with Kiara, creating a delightful and entertaining
take on eyewear fashion for audiences of all ages.
Commenting on the same Ramneek Khurana, Co-Founder, Lenskart adds
“We are thrilled to have Karan and Kiara as the faces of the new ad campaigns
solidifying their relationship with the brand once again. Their unique chemistry and
comic timing have added a whole new dimension to these ad campaigns. Through these
ads, we aim to express ourselves, frame by frame and build our eyewear collection as diverse as our moods and also make the process of choosing eyewear a fun and
enjoyable process.”
Commenting on the TVC, Karan adds “ Lenskart has consistently set the
benchmark for innovation in eyewear, working with Kiara complemented the
campaign’s humor, making the eyewear journey together not only stylish but also helps
in building my eyewear collection”
Kiara Advani, celebrated for her chic and admirable fashion sense, added to
the enthusiasm, saying, “Lenskart eyewear is both effective and trendy, collaborating
with karan for this tvc was super fun. Keeping our humour game on top and the style
quotient on point with lenskart we surely had a memorable experience creating this
one.”
The TVCs promises to be a delightful spectacle, a concoction of Karan’s wit and Kiara’s
charm. This collaboration, both entertaining and engaging, is poised to set a new
benchmark.
Agency & Production Company: Moonshot
Writers: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi
Director: Shakun Batra
GM Marketing, Lenskart: Anupam Tripathi
Chief Business Of icer, Consumer Experience, Lenskart: Aanchal Jain
